Anniversaries are often a time to slow down, and reflect on past achievements. However, everywoman co-founders, Karen Gill MBE and Maxine Benson MBE, are only looking forward as they prepare to launch their latest initiative that aims to bulldoze the obstacles that have stood in the way of female entrepreneurs for too long.
Everywoman’s new campaign comes as a report by the Treasury that states that women are still facing ongoing challenges when starting and scaling up businesses in the UK – challenges that, if addressed, could potentially boost the economy by £221bn.
Through their new digital platform, everywoman intend to encourage and empower the next generation of female entrepreneurs by providing aspiring women business owners with relevant start-up support, while scale-up and growing businesses can access vital tools and resources – all on one centralised hub for the first time.
Other assets they will be able to find include a press room to help women build their business profile with leading journalists, networking events, advice from hundreds of women who have been there and done it and top tips from professionals. The will also have access to finance and mentoring advice too.
The platform launch, which also celebrates everywoman’s 20 year influence on enterprise support provision for women in the UK, boasts support from Robert Jenrick, Exchequer Secretary to the Treasury, as well as some of the country’s most successful business women, including Specsavers’ founder, Dame Mary Perkins.
Jenrick recognised the importance of the encouragement and support needed for potential female businesswomen, and has full confidence in everywoman’s vision, saying: “I am delighted to see everywoman launch their female entrepreneur’s programme. The programme builds on the recommendations of the Rose Review, which we’ve published today, and will help achieve our goal of closing the entrepreneurial gender gap.
“By harnessing their extensive experience, everywoman will not only help increase the number of women starting businesses but also accelerate the growth of these businesses – something we can all benefit from.”
Dame Mary Perkins added: “What this new platform offers businesswomen is effective marketing tools to create greater audience reach and access to the press journalists who can provide independent, credible reviews that are implicitly trusted by their followers.
Launched in unison with a nationwide campaign that will see hundreds of female entrepreneurs sharing their professional success stories, the #ewselfmade will shed much needed light on the contribution female-led businesses already make to the British economy, as well as supporting efforts against the current problem. Dame Mary Perkins, Charlotte Tilbury and Cath Kidston will be amongst those lending their success stories to the masses in the hope of galvanising the next generation of female entrepreneurs in the UK.
In addition to this unique service for female entrepreneurs, in 2019, as everywoman celebrates its landmark 20th birthday, it will launch a multi-million-pound investment fund to help power up existing women-led businesses.
Karen Gill MBE and Maxine Benson MBE remain resolute in their focus to elevate the position of female business women. Maxine said: “Great strides have been made since we first started out as female entrepreneurs, but more work is needed. It will be exciting to see how businesses are flourishing a few years from now, thanks to the counsel and support provided through our #ewselfmade campaign.”